A product designer and psychologist. With a PhD in how people make decisions and over 7 years in business, I design products people want to use and companies want to sell.
Grounded in psychology and behavioral economics, I design digital experiences around how people actually decide: their biases, doubts, the reasons they hesitate. Sometimes it's a better service, sometimes a new product.
I'm a problem solver, not a pixel pusher. My edge is figuring out what should be designed in the first place, why, and who it's for.
Then I lead it. I set the direction, make prototypes, and manage stakeholders.
The result is a product or service that meets a real customer need, and hits the business goal behind it.
From communication manuals to large-scale product design, every project starts the same way: understanding how people make decisions. Then I design around it.
A lot of things bother me. But if there's one thing I hate, it's a lack of care.
Life isn't easy for most people. So if you ask someone to use your product, to spend their money, to give you a minute of their time, you owe them.
You owe them an experience that makes their day suck a little bit less. The value they signed up for. A tiny "I got you."
That's the responsibility.
Yet, many products do the opposite and leave people frustrated. The very people they want money from. It's both bad for business, and disrespectful.
I hate such a lack of care. And I believe that's what separates a good designer from the rest.
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