Background & Experience

Roman Burič, PhD.

Product designer & psychologist

I believe the best products happen when you truly get what customers need and how they decide. So I went deep on human decision-making first. Then I started turning all that research into real products.

PDF resume

Experience

2018 — present

Mindworx — Behavioral consulting

UX & Product Design Lead · 2023 — present

Senior Behavioral Consultant & Copywriter · 2020 — 2023

Junior Behavioral Consultant · 2018 — 2020

2021 — 2023

InsideBE

Writer

Writing popular articles on behavioral economics and customer psychology.

Education & training

2020 — 2023

PhD in Psychology

Slovak Academy of Sciences

Institute of Experimental Psychology. Focus: individual differences in intuitive and analytical decision-making.

2018 — 2020

MA in Psychology

Comenius University in Bratislava

Department of Psychology, Faculty of Arts.

2015 — 2018

BA in Psychology

Comenius University in Bratislava

Department of Psychology, Faculty of Arts.

2023 — 2026

Certifications

2026 · Psychology of UI Design — Growth.Design inc.

2024 · Product Psychology Masterclass — Growth.Design inc.

2023 · Certified UX Design Training — Slovak User Experience Association.

What I excel at

Leading projects end to end and managing stakeholders, from first workshop to final delivery.
Leading design teams as well as cross-functional teams made up of people from different roles and backgrounds.
Working in blended teams as an external/internal expert during product discovery, alongside in-house UX and product teams.
Ideating and designing new product solutions grounded in real customer needs.
Content design for projects focused on sales, conversion, customer experience, product building and communication strategy.